George W. Pace is the former President and Chief Executive Officer of Rocco, Inc., a privately held food company employing over 3,500 employees.  Prior to joining Rocco, his career spanned seventeen years with RJR Nabisco, where he held senior management positions in sales, marketing and strategic planning at Nabisco and Del Monte Foods.

He currently serves as a corporate board director for Blue Vigil LLC, Shenandoah Valley Organic LLC, and the Rain Bird Corporation. He also serves on the advisory boards for Dynamic Aviation, Summit Community Bank and Shenandoah Growers. Lastly, he is the founder and active participant of the Shenandoah Valley Angel Investors.

Mr. Pace’s public sector activities have included terms on the Harrisonburg Electric Commission, the Harrisonburg Planning Commission and the Harrisonburg City Council as Vice Mayor. He currently serves as the chairman of the Go Virginia economic development initiative for the Shenandoah Valley.

Mr. Pace’s non- profit activities have included board membership with Sentara’s Rockingham Memorial Hospital, WVPT Public Television, The Free Clinic and the Harrisonburg/Rockingham County Community Foundation. He currently serves on the advisory board of the Harrisonburg/Rockingham County Boys and Girls Club and the public board of directors of the University of Virginia Physicians Group.

Mr. Pace earned a Bachelor of Science degree and a Master’s degree in Business Administration from the University of North Carolina, graduating Phi Beta Kappa.